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Sales and promotions, are you team 'Love It' or 'Hate it'? But is once a hater always a hater? Let's find out!
Ever wondered: 'Am I being too salesy? Will I bother people? Is it too much, am I too much?' If you're nodding along, then stick with me!
No matter what kind of business you run, you have to get your name out there. Making promotions is part of the job. But let's face it - many of us entrepreneurs aren't comfortable with it. Whether it's fearing we'll annoy people or feeling too shy to shout out loud... whatever's holding you back from promoting your business, it's time to tackle it head-on.
Sell solutions
Feeling uncomfortable about promotions is completely normal. I've been there, doubting if I was too pushy. But I've learned effective promotion isn't about hardcore sales tactics at all! It's about connecting with your audience and offering them solutions or positive vibes.
Too often, we bombard people with only technical details (like 100% organic cotton, solid wood etc) - things that don't resonate emotionally with our customers or ourselves. So, let's shift gears. Think about your customer. What's their struggle? What do they really crave? How can your product or service benefit them? When you make promo, focus on solving their problems and making them feel good.
Spread the word!
You see, when making promotions we shouldn't focus on selling offers. We should focus on selling solutions. Imagine the difference your offfer can make for your customers! When you adopt this mindset, promoting your offer becomes a breeze. It's not just about closing the deal anymore. You're offering solutions, experiences and spreading positive vibes via your offers.
So why keep all that goodness to yourself?
Go ahead, spread the word!!
Till next time!
~ Yvonne
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